Opening keynote
Prof. Amara Okonkwo
Centre for Epidemic Communication, Lagos
“Rumour travels first: what outbreak responders learn in week one”
Okonkwo has led community feedback programmes across three national outbreak responses, building rumour-tracking systems that route what communities are actually saying back into the daily response meeting. Her work argues that the first week sets the terms of trust for the whole event, and that the rumour is usually a reasonable inference from incomplete information rather than a failure of understanding.